Concept Deep Dive
Air Jordan 1 Heritage Pack
Phantom and Pine Green low-top reissue tied to the Father's Day moment.
FootwearMenFather's Day91% confidenceHigh readiness
MSRP
$150
Band $140–$170
COGS
$56
Margin 63%
Yr1 demand
302k
units, 6 seasons
Recycled
22%
−8% CO₂
Target Persona
Devon, sneaker dad
Age 38 · $165k income
Collects Jordan retros, takes his kid to drops, posts unboxings on IG.
"Give me the heritage colorway in my size and I'm locked in."
Demand Forecast
units (000s) by season
Competitive Landscape
| Brand | Product | MSRP | Gap we exploit |
|---|---|---|---|
| Adidas | Ultraboost Light | $190 | Heavier, less breathable |
| On | Cloudsurfer | $160 | Less durable outsole |
| Hoka | Clifton 10 | $145 | Less style versatility |
| New Balance | FuelCell Rebel | $140 | Narrower fit profile |
Bill of Materials · Supply Path
| Component | Material | Cost | Sourcing |
|---|---|---|---|
| Upper | Recycled engineered mesh | $14 | VN · 2 suppliers |
| Midsole | Responsive EVA foam | $18 | ID · 1 supplier |
| Outsole | High-abrasion rubber | $9 | VN · 3 suppliers |
| Laces & trims | Recycled polyester | $7 | CN · 4 suppliers |
| Total COGS | $48 | vs target $56 | |