Concept Deep Dive
Nike FlexCommute
Office-to-training crossover for active professionals.
FootwearMenFather's Day76% confidenceMedium readiness
MSRP
$135
Band $120–$160
COGS
$50
Margin 63%
Yr1 demand
263k
units, 6 seasons
Recycled
64%
−22% CO₂
Target Persona
Jordan, hybrid professional
Age 33 · $135k income
Hybrid office worker, walks meetings, runs after work 2x/week.
"It should look right with chinos and survive a 5k."
Demand Forecast
units (000s) by season
Competitive Landscape
| Brand | Product | MSRP | Gap we exploit |
|---|---|---|---|
| Adidas | Ultraboost Light | $190 | Heavier, less breathable |
| On | Cloudsurfer | $160 | Less durable outsole |
| Hoka | Clifton 10 | $145 | Less style versatility |
| New Balance | FuelCell Rebel | $140 | Narrower fit profile |
Bill of Materials · Supply Path
| Component | Material | Cost | Sourcing |
|---|---|---|---|
| Upper | Recycled engineered mesh | $14 | VN · 2 suppliers |
| Midsole | Responsive EVA foam | $18 | ID · 1 supplier |
| Outsole | High-abrasion rubber | $9 | VN · 3 suppliers |
| Laces & trims | Recycled polyester | $7 | CN · 4 suppliers |
| Total COGS | $48 | vs target $50 | |