Concept Deep Dive
Nike HeatShield Tempo
Heat-resilient training for hot urban summers.
FootwearUnisexSummer80% confidenceMedium readiness
MSRP
$150
Band $140–$180
COGS
$54
Margin 64%
Yr1 demand
263k
units, 6 seasons
Recycled
64%
−22% CO₂
Target Persona
Sara, summer marathoner
Age 34 · $110k income
Trains for fall marathons through hot summers in Phoenix and Dubai.
"Cooling matters more than weight when it's 38°C at 6am."
Demand Forecast
units (000s) by season
Competitive Landscape
| Brand | Product | MSRP | Gap we exploit |
|---|---|---|---|
| Adidas | Ultraboost Light | $190 | Heavier, less breathable |
| On | Cloudsurfer | $160 | Less durable outsole |
| Hoka | Clifton 10 | $145 | Less style versatility |
| New Balance | FuelCell Rebel | $140 | Narrower fit profile |
Bill of Materials · Supply Path
| Component | Material | Cost | Sourcing |
|---|---|---|---|
| Upper | Recycled engineered mesh | $14 | VN · 2 suppliers |
| Midsole | Responsive EVA foam | $18 | ID · 1 supplier |
| Outsole | High-abrasion rubber | $9 | VN · 3 suppliers |
| Laces & trims | Recycled polyester | $7 | CN · 4 suppliers |
| Total COGS | $48 | vs target $54 | |