Concept Deep Dive
Nike Pulse Bra Pro
Mid-impact training bra engineered for women's performance lift sessions.
ApparelWomenEvergreen84% confidenceMedium-High readiness
MSRP
$65
Band $55–$78
COGS
$18
Margin 72%
Yr1 demand
263k
units, 6 seasons
Recycled
78%
−28% CO₂
Target Persona
Lena, strength coach
Age 32 · $92k income
Trains 5x/week, runs a women's lifting community, reviews kit on YouTube.
"Most bras pinch under load. I need something that holds without strangling."
Demand Forecast
units (000s) by season
Competitive Landscape
| Brand | Product | MSRP | Gap we exploit |
|---|---|---|---|
| Lululemon | Energy Bra High | $68 | Less ventilated under load |
| Alo | Airlift Suit Up | $78 | Style over support |
| Adidas | TLRD Impact | $65 | Heavier hand-feel |
| Under Armour | Infinity Mid | $55 | Generic seam architecture |
Bill of Materials · Supply Path
| Component | Material | Cost | Sourcing |
|---|---|---|---|
| Body | Recycled Dri-FIT ADV knit | $7 | VN · 2 suppliers |
| Lining | Bonded power mesh | $4 | TW · 1 supplier |
| Straps & elastic | Recycled jacquard elastic | $4 | CN · 3 suppliers |
| Trims | Heat-bonded logo + tags | $3 | VN · shared |
| Total COGS | $18 | vs target $18 | |