Concept Deep Dive
Nike RunClub Pro
Durable, responsive shoe built for run-club training blocks.
FootwearUnisexEvergreen83% confidenceHigh readiness
MSRP
$145
Band $130–$170
COGS
$49
Margin 66%
Yr1 demand
284k
units, 6 seasons
Recycled
64%
−22% CO₂
Target Persona
Marcus, run-club captain
Age 28 · $78k income
Leads a 60-person run club, logs 50+ km/week, races 3 half-marathons/year.
"I burn through shoes. I need durability without losing the bounce."
Demand Forecast
units (000s) by season
Competitive Landscape
| Brand | Product | MSRP | Gap we exploit |
|---|---|---|---|
| Adidas | Ultraboost Light | $190 | Heavier, less breathable |
| On | Cloudsurfer | $160 | Less durable outsole |
| Hoka | Clifton 10 | $145 | Less style versatility |
| New Balance | FuelCell Rebel | $140 | Narrower fit profile |
Bill of Materials · Supply Path
| Component | Material | Cost | Sourcing |
|---|---|---|---|
| Upper | Recycled engineered mesh | $14 | VN · 2 suppliers |
| Midsole | Responsive EVA foam | $18 | ID · 1 supplier |
| Outsole | High-abrasion rubber | $9 | VN · 3 suppliers |
| Laces & trims | Recycled polyester | $7 | CN · 4 suppliers |
| Total COGS | $48 | vs target $49 | |