Concept Deep Dive
Nike TerraLoop
Lower-impact lifestyle sneaker with traceable materials.
FootwearWomenEvergreen78% confidenceMedium readiness
MSRP
$110
Band $100–$130
COGS
$52
Margin 53%
Yr1 demand
263k
units, 6 seasons
Recycled
82%
−41% CO₂
Target Persona
Priya, conscious creative
Age 29 · $84k income
Tracks brand sustainability, prefers traceable materials, shares finds on IG.
"If it doesn't tell me where it came from, I'm not buying it."
Demand Forecast
units (000s) by season
Competitive Landscape
| Brand | Product | MSRP | Gap we exploit |
|---|---|---|---|
| Adidas | Ultraboost Light | $190 | Heavier, less breathable |
| On | Cloudsurfer | $160 | Less durable outsole |
| Hoka | Clifton 10 | $145 | Less style versatility |
| New Balance | FuelCell Rebel | $140 | Narrower fit profile |
Bill of Materials · Supply Path
| Component | Material | Cost | Sourcing |
|---|---|---|---|
| Upper | Recycled engineered mesh | $14 | VN · 2 suppliers |
| Midsole | Responsive EVA foam | $18 | ID · 1 supplier |
| Outsole | High-abrasion rubber | $9 | VN · 3 suppliers |
| Laces & trims | Recycled polyester | $7 | CN · 4 suppliers |
| Total COGS | $48 | vs target $52 | |